“…Ladies and Gentlemen, presenting: in da red cornerrr, with a record of 75% accuracy and a hundred directory submissions done in a week, Mmmmanual Directory Submission! And in da white cornahhh, with a thousand directory submissions done in a day at 15% accuracy, Automatic Directory Submission!!! (Wild, frenzied applause.)…”

This imaginary boxing announcer could be announcing in jest what, in reality, is a real match up going on in the middle of the Ethernet. In one side, you will find real people struggling to make a living by presenting their services to webmasters and at the other side, entrepreneurs selling a product that could do the same thing that the hard-working people are offering.

Due to the tediousness of submitting directory entries to search engines for approval and prioritization, more and more webmasters are looking for help so they can concentrate their efforts on their improving websites. In the new dog-eat-dog world of the Ethernet, having a good website now comes second to having a popular site. Websites that get the most hits tend to be the more profitable sites. In this one click world, browsers scan through the text, find what they want, click on the mouse, and are whisked away to another site. Whether the product is good or not now becomes a matter of after-sales service, customer service and/or money back guarantees. The first thing that has to happen for the webmaster is to get multiple hits and make some money.

Help comes in the form of Directory Submission Services or Automated Directory Submission Software Programs. Both have their own advantages and disadvantages. Choosing between the two types is the present issue that is making waves in the blogs and forums where webmasters converge.

Manual directory submission is slow, tedious work so employing the services of some enterprising people can be expensive. When the webmaster opts to automate directory submission, the process is faster and the software is cheap. As it is with the turtle and the hare, manual submission may be slow, but success rate is high because the submitter is human and capable of insight and correction. And while the software is not so accurate, the number of search engines it can connect with in a short time assures the webmaster of some sort of success sometime, somewhere and somehow.

And because the issue can only be settled by the webmaster, he becomes the judge in this match up and only his preference will ever settle the dispute. So, as they say in the square ring, “It’s the judges’ decision” and it could all very well end up as a split decision.

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