Many shops are bankrupt because they did not know about the marketing strategy. They did not know how to invite people to their shop. It is caused a low income. Actually many strategies can be taken to increase the income. The simple of the strategy itself is by giving a sale to the consumer. It is the easier way to invite the customer and increase an income. The buyers is always try to find which shop that offer a lower price with a good quality or at least give a sale on particular product.

Many department stores did not want to give a sale to their consumer. It is a bad mistake. Reduce a little profit by giving a sale to the consumer is very important. For example, when there is a three counters in a department store like an apparel, home stuffs, electronic, and  it is needed to make every counter more expressive. Like giving a sale to the Wholesale Apparel this month and next month giving a sale to the home stuffs. It is looks simple but effective to invite the costumer. Giving sale means that the department store itself give the best serve to their consumer.

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